Bookings by source · last 12 weeks
Member-driven volume continues to climb; public + walk-ins steady.
Member
Public
Walk-in
Analytics
Revenue mix · last 90 days
Where the money came from across the quarter.
Member retention by signup month
% of each signup cohort still active at month N. Months in progress shown muted.
Explain this chart
How to read this: each row is a signup cohort — everyone who joined in that month. M0 is signup month (always 100%). M1 = "what % were still members 1 month after signup?" and so on. A healthy cohort drops fast in M0–M1 (people who never engage churn quickly), then stabilizes. The Dec '25 cohort shows the seasoned shape — settled at ~76% by M5. Dashes (—) mean that month hasn't happened yet for the cohort.
Cohort
M0
M1
M2
M3
M4
M5
Dec ’25
100
93
90
82
78
76
Jan ’26
100
95
92
88
81
—
Feb ’26
100
94
90
85
—
—
Mar ’26
100
96
93
—
—
—
Apr ’26
100
94
—
—
—
—
May ’26
100
—
—
—
—
—
Utilization heatmap
Bay-hours booked by day-of-week × time-of-day. Last 90 days. Darker = busier.
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