What members actually pay per hour at their average usage. Compare to your public Open-play rate ($35 off-peak / $57 peak / $67 weekend) to spot mispriced plans.
Pay per hour at avg usage
$10.83
$65 ÷ 6.0 hrs avg
$9.59
$165 ÷ 17.2 hrs avg
$8.95
$385 ÷ 43.0 hrs avg
vs Open-play off-peak ($35/hr)
−69%
healthy discount
−73%
healthy discount
−74%
healthy discount
vs Open-play peak ($57/hr)
−81%
good value vs walk-up
−83%
good value vs walk-up
−84%
good value vs walk-up
Plan break-even hours
1.9 hrs
at $35/hr off-peak
4.7 hrs
at $35/hr off-peak
11.0 hrs
at $35/hr off-peak
All 3 plans are priced healthily relative to walk-up. Basic at $10.83/hr is 13% more expensive than Premium — consider raising Premium or lowering Basic to fix the inversion at very-low-usage members. Caddie pricing recs ›
Member distribution + economics
Who's on each plan, how they behave, and what each plan is worth lifetime.
Active members
14
37% of total
12
32% of total
12
32% of total · highest revenue per member
Monthly recurring revenue
$910
19% of total
$1,980
41% of total
$1,885
39% of total
Avg lifetime (months)
11.4
below avg · churn risk
18.6
healthy
24.3
strong retention
Lifetime value (LTV)
$741
w/ setup fee
$3,119
w/ setup fee
$9,456
w/ setup fee · upsell target
Sign-up funnel conversion
12%
of public-page visitors
8%
of public-page visitors
3%
of public-page visitors
Basic has high churn (11.4 mo avg). Caddie suggests: target Basic members with 6+ hrs/mo usage for upsell to Premium — converts ~30% historically. View opportunities ›
Preview · what customers see at /clubs/golf-box-bellevue-wa/membership